Technology and the internet are getting a lot of attention in the MLM business world.
A little while ago, Eric Worre from networkmarketingpro.com posted a video that drew some controversial responses.
He mentioned how anyone trying to build a business using the internet is trying to sell you a system.
The MLM Technology Debate
The truth is EVERYONE in network marketing is SELLING something. People buy a network marketing opportunity as a system to earn money. But a lot of times that system doesn’t turn out to be what they thought.
Eric here is selling the concept that technology does not work with building relationships, but ironically the only reason I really know who Eric is–is because of technology. I feel I’ve gotten to know him from his blog.
This has been made possible solely through technology. In order to build off line, you buy tools to help present. Technology makes these tools less expensive.
What Eric does recommend is IF you use Social Media and the internet, you use it to reconnecting with people and strengthen existing relationships. One of Eric’s top recruits was found when he reconnected with her via a pop-up chat in Facebook.
Here’s the controversial video below:
The Best Way To Use Technology to Build Your MLM
Either way. The key is the relationship. If someone does it the wrong way offline—handing a business card or something before there is a relationship it’s gonna fail.
Offline you build the relationship after you meet a person. Online the relationship is just built before the person contacts you.
For me to develop the skills it would take to do the business offline, it would take me 5-10 years (Eric’s rule of thumb is 7 years to become great at Network Marketing).
Because of my skills and personality, online it would take 3-6 months. But that’s me.
I don’t believe there is a difference between offline and online marketing.
It’s like an old hotel with a “we have color TV” sign. All TVs are color now. You need both.
John Kalench in 17 Secrets of Master Prospectors states a master Prospector is a master of technology. It all depends how you use it.
A business CD or brochure handed to someone without a relationship will be no more effective than an online presentation from someone you don’t know.
Do you agree or disagree with Eric? Let me know by leaving a comment below.
