Work the Numbers is an often heard phrase in the offline world of network marketing. And Jordan Adler doesn’t leave that out of his book Beach Money.
One day Jordan was meeting with a young multi-millionaire who made his money in network marketing who told Jordan. In any kind of recruiting business—financial planning, real estate, insurance or network marketing you need to find 20-30 people in order to find one who will really do something.
To put this to the test, Jordan made a chart and to chart his progress. What did he track? He tracked how many presentations he did each week. Jordan understood one thing that you can’t control how many people you sponsor—you can only control how many people you talk to about the business.
Unfortunately, Jordan didn’t meet his goal of sponsoring 20 people by the end of the year. But, the 16th person he did sponsor really took his business to the next level. In total Jordan says in Beach Money that he’s only sponsored a total of 122 people in 145 weeks. But those 122 people grew his network to 20,000 people.
And he did not use the internet, purchase leads or do any sort of advertising. By constant effort and tracking his progress he was able to build a business that pays him a million dollars a year.
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For more about Jordan Adler and other network marketing statistics check out his book Beach Money.
