Follow Up in your MLM recruiting efforts is necessary for your success. The following story will illustrate the importance of follow up in your network marketing business.
About 3 years ago, I was consulting on a project to significantly reduce the storage files of a law firm. The project included shredding close to 8 storage sheds of banker boxes full of legal documents.
Get Invited to Share Information
In order to get the best price, I went online googled paper shredder’s and inputted my information into a lead capture page for a free quote.
Within the hour I received a phone call, they asked me certain questions about the project to get the best quote. Did I want on site shredding? off site shredding? Would I carry the boxes away myself? When did I want this done by? How many boxes were there?
At this point in the project, I was not yet ready for their services and they understood asked if they could follow up with me in a few days. I said sure. The next day I received a phone call from another shredding company (Company B) asking me about the project, they gave me a price quote which was lower than the first company. I told him as well that I was not yet ready to do the project.
Be Consistent
Friday arrives and Shredding company A calls me to follow up and see how the project is moving along. They make me a better offer and they ask if they can follow-up with me the next week. The next week comes along and they call me right on time. The continued to call me with my permission every few days to see how the project was. Each time however, it was a different person who called me to follow up and it was hard to remember who I was speaking with as at this point I’d spoken to a few companies by now.
Then something changed, every time they called it was the same person. And they kept offering me a better deal. Instead of shredding the boxes off site, they’d give me the same price for on site shredding. I got to know the person who was calling me and they always called when they said they would.
It’s Courteous to Follow Up
Would I have ever called them? No. I was way too busy. After perhaps 2 1/2 months of follow up, the boxes were all ready to go. Guess who got the job? Company A. The last few days before the project, they called and ready to set up the date, but a few hours earlier I had a lower offer. So I told them because I really wanted to work with them at this point, they matched it and sent two trucks instead of one for the shedding to speed up the time.
A week after the project, Company B called me to follow up.
“Hey Justin are you ready to shred your documents?”
“I shredded them last week.”
I could hear the disappointment in the guys voice, he seemed a bit offended and then asked who it was and why I went with them.
I told him the company’s name and because it was a better deal.
What I didn’t tell him was he follow up a month too late.
I didn’t even have the guys number to call him if I had wanted to work with him—I had Company A’s number saved in my phone. I still do.
Follow Up To Recruit More
If you want to shred at follow up, follow Company A’s shredder’s example
- Make contact as soon as possible after a lead is generated
- Be consistent (Same person called)
- Always confirm a follow up time or ask for permission to follow up
- Follow up with both the phone and e-mail
- Sweeten the deal
- Use your system
Did I know they were serious about working with me? Yes.
Was I going to follow up with them? No
Did I really want to use their service? Yes.
I like to remember this lesson because often times I forget that people need a little extra push to get into action. My project was a big deal for the company, but even before they knew the size they were consistent in their follow up efforts.
To watch a free video on mastering the art of Recruiting & Follow up <==click here.
